13 SEO cheat codes for website promotion in 2025

Well-known website optimization techniques that many are too lazy to do

15.05.2025

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Well-known website optimization techniques that many are too lazy to do

The article takes only 10 minutes to read! It is difficult to overestimate the practical benefits.

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We can talk about SEO optimization and website promotion forever. There is a lot of information on this issue, and if you chew on each thesis, this information would be enough for a full-fledged book of 300-400 pages.

The purpose of this article is to draw attention to and briefly describe practices and methods that not everyone knows. These are the tasks that need to be completed to defeat competitors in Google search results. These are exactly what most website advertising studios forget or are too lazy to do. We have divided these "cheat codes for promotion" into 13 separate points.

Attractive snippet and special elements in search results

It is definitely worth using special elements (snippets) and markup on the site as part of promotion work.
A snippet is a preview, announcement or short description of a page in search results.
Be sure to look at what snippets your main competitors have. Because the search engine itself decides which snippets should be in certain topics.
To create an attractive and beautiful snippet in the search, you need to correctly fill in:

Write the correct meta tags: Meta Title that describes the content of the page, create a Meta Description with special icons to attract attention.
Add a favicon and micro-markup.

Micro-markup FAQ - Frequently Asked Questions

This type of special markup helps the search robot understand where on your site the main questions and answers to them are located, which are important for your customers. You can find more detailed information on the official website https://developers.google.com/search/docs/appearance/structured-data/faqpage?hl=ru. If you do everything correctly, then under your ad in the search results you will be able to see additional lines with your questions and answers. This makes the ad much more noticeable, which will increase its clickability! This markup will also improve the site's position in search results.

Quick Answer Block, or Featured Snippet

A very small portion of all optimizers use this technique. The essence of the Featured Snippet quick answer block is that Google selects a small piece of text on your site page that it considers to be the highest quality and most concise answer to a search question. Here's an example of what it looks like

Recommendations for listing your site in this block:

The site must meet all Google recommendations. List of all recommendations and Google ranking factors
The answer should be short but informative.
The title in the answer should contain a question.
The presence of images, tables, bulleted or numbered lists on this page has a positive effect.
Schema.org micro-markup is required.

Natural link profile

Links for website promotion have always worked, are working now and will work in the foreseeable future. In order for them to work, you need to make sure that the purchased, oh-oh, that is, "naturally placed" link mass meets the following requirements:

Bold indicators of the donor site: DR, TF, CF, a small number of external and a small number of internal links.
The correct ratio of eternal, crowd and social links.
Live traffic on links to your site is highly desirable.
Absence of link explosions. You need to increase the external link mass evenly.
The correct ratio of anchor, non-anchor and combined links.

Here's a cheat code: you can look at what links were bought for sites that are already in the top and follow the example. This method works great in most topics. The main thing is to find the optimal balance between the price and the quality of the donor so that the cost of website promotion does not rush into space.

Continuous work to increase the number of promoted queries

Everyone knows that website optimization begins with creating an SEO core, then clustering queries, writing meta tags, and so on. But few people know that the SEO core needs to be increased regularly. New search phrases for promotion need to be looked at on competitors' sites, in search engine tips, in Google Ads statistics, in additional software. Don't forget about LSI queries, which neural networks can easily suggest.

In the future, new key phrases need to be integrated into the site: in meta tags, text, headings, image descriptions. Expanding the semantic core is a mandatory task in the monthly site promotion plan.

Creating new landing pages in online stores. Clustering low-frequency queries for them. Most often, these are filter pages. For example: category + brand, or category + filter by size, color, series, etc.

Need for Speed version of PageSpeed

The most important parameter for internal SEO optimization is page loading speed. It is checked using the PageSpeed Insights functionality from Google at https://pagespeed.web.dev/. But you should not mindlessly follow the recommendations of this service because on most sites it is impossible to follow a significant part of the recommendations. You need to be in the yellow zone. This guarantees that your site will not be penalized or have its position in organic search results lowered.

Important indicators that should definitely be driven into the green area are "Recommendations" and "Search Engine Optimization".

Alt tags and image optimization

All images should have an alt tag with a description of what is shown in the image. It is also advisable to make the image file name in English, and replace all spaces with dashes. All images must be unique.

Image optimization is necessary. The size should be the same as shown on the site. There is no point in posting a huge image and compressing it with the width and height parameters. As for compression, you should not rely on automatic online services or automatic settings for programs for working with graphic files. The optimal compression size for JPEG and JPG images is no more than 92%. Otherwise, many artifacts begin to appear and the quality begins to scare away site visitors.

First of all Mobile first, and then the PC version

It is no secret that now more than 65% of all visitors access the site using smartphones. This percentage will only increase over time. Therefore, the main emphasis should be on the convenience of the site in the mobile version of the adaptive design. The absence of a mobile version of the site is a dying branch of the evolution of site building. Be sure to pay attention to the mobile version when creating a new site or choosing an engine or template for creating a website.

Analyze your site using the Google mobile-friendly test service as well as online testing services, such as: WebsitePlanet.

Check your site's operation from smartphones on Android and IoS. Such a check always allows you to identify multiple errors that need to be corrected.

White SEO - internal linking of pages

Starting from the 3-4th month of website promotion we recommend adding internal anchor linking to your monthly promotion work. This will improve the distribution of thematic weight between the pages of your website, and is also guaranteed to increase the site for search phrases specified in the anchor links. It will also increase the usability of the site for customers and improve behavioral factors (the number of pages viewed per session).

Also, do not forget about anchor links - links that lead to the appropriate place in the article. Most often, they are placed in its table of contents.

Improving the usability of the site

The main indicator that the search engine looks at when ranking sites in the top 10 are behavioral factors. This is the time spent on the site and the number of pages viewed. Therefore, you need to do everything to increase them. We recommend regularly analyzing the design, navigation quality, fonts used and their sizes, colors and, of course, heat maps. We conduct the analysis using the Google Analytics counter and using the functionality of heat maps of clicks, which show where and how long the client was. Yandex Webvisor is the only free and most powerful tool for this type of testing. It allows you to record video of all actions of all visitors to the site.

Monitoring the relevance of content and adding new

There is no point in writing about regular writing new articles, SEO texts, reviews and other content. After all, everyone knows that Google likes it when the content on a site is regularly updated. Materials need to be created unique, interesting, useful and placed in a place convenient for customers to access.

The relevance of information is more relevant to articles on information sites such as landing pages. There you need to update and add articles, as well as change the date of editing the article so that visitors understand that they are reading the current article.

What is E-E-A-T and why does a site need it

The Google search engine is trying to take care of the quality of content on sites. It would be better if it took care of the quality of its support and the work of GA4 and Ads.)) But it requires webmasters of sites that the content meets the principle: EEAT.
EEAT stands for Experience, Expertise, Authoritativeness, Trustworthiness. Translated as Experience, Expertise, Authority, Reliability. According to this filter, Google rewards content that meets high quality standards, increasing its position in search engine results (SERP). Decoding advertising terms in this article.

To comply with EAT, you need to

Indicate the author of the articles.
Indicate the date of publication of the articles.
Increase the number of customer reviews on your website.
High-quality design of the pages: about the company, contacts, warranty, delivery and payment.
Indicate detailed information and company details.
At the bottom of the site, indicate the years of operation of the site or company.
And, drum roll, you need to increase the number of links to your site from authoritative and thematic sites. Purchasing high-quality external content is a mandatory attribute of successful website promotion.

The most important point in adding new content is reviews and comments. In the online store, it is imperative to set up sending reminders with an offer to leave a review. This process happens much faster if you reward customers with bonuses that they can use when making a purchase next time.

Unique content - yes, everyone knows it, but they don't always follow it

We will repeat the information for the hundredth time: to promote a website to the top of search engines, the content must be completely unique! This is the base!

All recommendations can be divided into 3 points:

Before posting texts on the site, be sure to check them for uniqueness.
Use methods to protect your content. You can disable the ability to copy information from the browser page. But experienced content managers and copywriters will still get all this information in the source code. That's why we recommend adding a link to your site when copying.
Once every six months, make it a rule to check the uniqueness of your content, if you find a match on someone else's site, then you can safely file a complaint with the DMCA at https://www.google.com/webmasters/tools/dmca-notice?rd=1. The competitor's site will immediately fall out of the top.

Conclusions

This article is fully focused on the nuances of SEO promotion, but do not forget about Google Ads and SMM when choosing the optimal advertising channel. Read FAQ on creating and advertising a website and top popular mistakes that you will encounter, as well as myths about creating and advertising a website.

By applying the above methods in practice, your website is guaranteed to improve its position in Google search! We will be glad if you honestly admit in the comments what information was new to you and what you have never used in your practice.