Correct filling of meta tags

Filling meta tags is part of SEO site optimization. Meta tags are needed to provide special metadata about a site page and are located in the “header” of the site before the closing tag. They are divided into 2 groups: http-equiv and name. We will look at the 3 most popular meta tags:

• meta tag Title - page title
• meta tag Description - page description
• meta tag Keywords - page keywords

Meta title tag

This is the title of the web page. The most important, from an SEO point of view, is the meta tag. It is important both for the site visitor (displayed by the page title in the browser) and for search engines (explains to search robots what the page on your site is about).

Key phrases in the title tag carry the most weight, compared to other information on the page, when ranking the page in search results. Major search engines: Google, Yandex, Yahoo and others evaluate the relevance of the page thanks to this tag. In search results, the title tag is usually displayed as a hyperlink that you need to click on in order to go to this web page.

A proper meta title tag should be no more than 70 characters long. You can write more, but key phrases after the 70th character will practically not participate in search ranking, and search engines will consider such a long meta tag an error. We recommend inserting the most high-frequency phrases into this tag in an easy-to-read form.

Example of filling out the title meta tag:

Meta Description tag

This is a description of the web page. The second most important, from an SEO point of view, is the meta tag. It is important both for the site visitor (usually displayed by the description of the page in the search results) and for search engines (in addition, the title explains to search robots what the page of your site is about).

Pay attention to the sequence of words in the description meta tag. Words that are located closer to the beginning of the tag have the greatest impact on search ranking. Placing high-frequency keywords at the beginning of the description meta tag will increase the page's chances of getting to the top of search results.

A correct meta description tag should be no longer than 300 characters. The first 140-150 characters are visible in Google search results. The first 150 characters should be interesting, informative, attractive, eye-catching, and clickable, with special characters added to them, etc. In this tag, we recommend inserting all the most relevant key phrases that you want to promote, in an easy-to-read and understand form.

Example of filling in the Description meta tag:

Meta tag Keywords

This is a list of keywords for the web page. Recently, the meta tag has become almost meaningless from an SEO point of view. Site visitors cannot see it anywhere. Search engine spiders practically do not take it into account when indexing a page and when ranking it in search results.

The correct keywords meta tag should be no more than 150 characters long. Keywords and phrases must be inserted separated by commas. There should be from 5 to 10 phrases. We recommend inserting all the most frequent words that appear on the page into this tag.

Example of filling out the Keywords meta tag:

General rules for filling meta tags

• All meta tags must be unique. Duplication is an error.
• Before filling in the meta tags, you need to create an SEO core (a list of promoted queries).
• After creating the semantic core, you need to cluster it - divide the promoted phrases by pages.

Have you created a website and want to order SEO optimization? Contact us and take care of your business while we advertise your site.