Contextual advertising in Google Ads and Yandex Direct
Have you created a new website and don’t know what type of advertising to start with? Contextual advertising in Google Ads and Yandex Direct is the right choice. It will allow you to place ads for your website in search engines and receive calls and orders immediately after payment. You only pay for clicks/transfers to your website (PPC - Pay Per Click).
Contextual advertising (PPC) is a type of online advertising in which ads for your site are displayed in Google and Yandex search results, as well as on sites that are part of the search engine advertising network.
Advertising in Google Ads and Yandex Direct is the easiest and fastest way to receive calls and orders. Just 1 hour after the launch of the advertising campaign, targeted visitors will begin to visit your website.
If your goal is to get targeted conversions at the cheapest price, then you should start website promotion. This is an inert process that begins to produce results 1-2 months after the start of work. But at the same time, the cost of targeted transitions to the site when promoting the site will be several times lower than the cost of transitions from Google Ads.
The benefits of Google paid advertising
You begin to receive targeted traffic to the site, which means calls and orders, the very next day after the launch of the advertising campaign.
A customized advertising campaign brings more than 90% of targeted visitors from search engines.
You can set separate budgets for each campaign and ad group, as well as change the daily budget.
You can configure regions (cities or countries) to display your ads.
You can make changes to ad texts and change keywords at any time.
Creating and setting up contextual advertising yourself
Advertising in Google Ads and Yandex Direct seems easy to create and configure yourself. And the help of Google and Yandex managers only strengthens this feeling. Actually this is not true. High-quality results require extensive practical experience and complex setup of each campaign.
About half of our clients set up contextual advertising on their own, but soon abandoned it, saying: “The money is going nowhere.” Therefore, our proposal to launch and set up contextual advertising was extremely skeptical.
After we created advertising campaigns in Ads and Direct, clients received the long-awaited result that they could not achieve on their own. The average cost per click decreased by 2 or more times, targeted traffic was more than 90%, the total cost of an order from contextual advertising was reduced by up to 10 times!
What we do
- We carefully analyze the theme of the site and the company’s goals
- Identifying potential clients
- We analyze competitors’ websites and their advertising campaigns
- We clarify with the client the time, geographic and monetary scope of the advertising campaign.
- Planning the structure of campaigns and ad groups.
- Choose semantics: list of key phrases and negative words.
- We create the necessary types of advertising campaigns: search, contextual media, remarketing.
- Configuring ad extensions: additional. links, phone numbers, addresses, clarifications, etc.
- Based on the statistics obtained, we optimize advertising campaigns.
Light Start
Budget more than $200 per month.
up to 300 keywords
up to 50 advertisements
- Search campaigns
- Search remarketing
- Dynamic search campaigns
- Local campaigns
- Banner campaigns
- Dynamic remarketing
- Video advertising
- Google Shopping
from $ 100
The cost of an advertising campaign is calculated individually
Standard Services website
Budget more than $400 per month.
up to 1000 keywords
up to 200 advertisements
- Search campaigns
- Search remarketing
- Dynamic search campaigns
- Local campaigns
- Banner campaigns
- Dynamic remarketing
- Video advertising
- Google Shopping
from $200
The cost of an advertising campaign is calculated individually
Premium Online store
Budget more than $1000 per month.
more than 1000 keywords
more than 200 advertisements
- Search campaigns
- Search remarketing
- Dynamic search campaigns
- Local campaigns
- Banner campaigns
- Dynamic remarketing
- Video advertising
- Google Shopping
from $ 300
The cost of an advertising campaign is calculated individually
The minimum cost of support (setup and optimization) of campaigns is 15% of the advertising campaign budget, but not less than $100 per month.
As the budget of a contextual campaign grows, the percentage of our commission decreases. Complex projects are calculated separately using a different logic.
Send us a request and we will make a free estimate. Even if you don’t order anything, we will still give you some free useful tips on promoting your website on the Internet.
How Google Ads works. Questions and answers (FAQ)
The difference between contextual advertising and website promotion. In contextual advertising, payment goes directly for transitions to your site; when promoting a site, payment goes for the purchase of external links and other actions that allow you to increase the site’s position in search results over time.
You only pay for targeted conversions. Ads ads are shown only to your target customers. It is possible to set up extremely precise advertising campaigns.
Advertising in Ads can be launched immediately after creating the site. This type of advertising does not require additional investments in SEO optimization of the site, as with promotion. Your advertisement will be at the top of the search engine 2-3 days after the launch of the advertising campaign.
Instant results from advertising. You will start receiving calls and orders within a few hours after launching a contextual campaign in Ads.
Ads operating mode. Google advertising is shown based on an auction principle - whoever paid the most will have their ad displayed closer to the top of search results.
How does payment work in Ads. When a client enters a search query and clicks on your ad, an amount equal to the cost of the bid for displaying an ad for this search query is debited from your Ads account.
Optimal position of your advertisement in Ads. In the vast majority of cases, the optimal, from a price/quality point of view, the average position of an ad is a place from 1.5 to 2.5. Thus, the average cost of a transition will be less than that of the first place, while the number of transitions will not be much less than those who are shown in the first place.
You control the advertising budget. If there are a lot of orders, advertising can be paused; if there are few, it can be increased (add new keywords and increase bids on them).
Who sees your ads on Google. Your ads in Ads are shown after clients enter the keywords that we have chosen, as well as when additional tasks are completed. conditions (customers are in the selected region for displaying advertising, they make requests during your company’s business hours, etc.). We customize advertising so that your ads are shown only to your potential clients, with the greatest impact.
List of keywords for which advertisements are displayed in Ads. We compile this list based on a briefing with the client, analysis of the site's subject matter, analysis of competitors' sites and analysis of search query statistics.
Ads allows you to “catch up” with customers who left your site. A remarketing campaign allows you to show your banners on the Google network (more than 2 million sites and covers more than 90% of Internet users) to those customers who were on your site, but, for example, did not complete the conversion (did not make an order, did not view contacts, etc.). d.). This type of advertising allows you to return at least 2% of buyers who did not complete the action you wanted when they first went to your site.
You can advertise your website in Google Ads using various types of advertising campaigns.
Search campaigns. The visitor enters a query into the Google search bar. Your ads that have a customer's input as a keyword appear next to Google search results.
Dynamic search campaigns. The mechanism of operation is the same as in search campaigns, but with one difference - requests for displaying your advertising are selected by the Google robot, analyzing your site. This type of advertising allows you to increase targeted traffic to your website at a low cost.
Contextual media (banner) campaigns. Display your advertising banners on the Google network of sites (more than 2 million) and reach more than 90% of Internet users. Advertising placements are selected so that your banners match the theme of the ad pages and the interests of the users who see them. It is possible to more precisely customize targeting by topics, audiences, demographics and other parameters. This type of advertising is needed mainly to promote new brands.
Remarketing Contextual media (banner and remarketing) campaigns. Displaying your advertising banners on the Google network of sites and in applications for visitors to your site who were on the site, but did not convert (did not order a product or service). This type of advertising is needed to return warm customers to your website.
Dynamic remarketing campaigns. Displaying your advertising banners on the Google network of sites and in applications with products that the client viewed on your site, but did not convert on them (did not buy them). This type of advertising is needed to return warm customers for all online stores.
Video campaigns. This type of campaign is suitable for those who want to run video ads on YouTube and the Google Display Network. This type of advertising is needed mainly to promote a new brand or increase awareness of an existing one. Video campaigns are not suitable for selling goods and services.
Google Shopping. Campaigns of this type are suitable for online store owners. Your product offerings (name, picture, description and price of the product) will be displayed directly below the search bar in Google if the search query matches, at least partially, the store’s product range. Google Shopping is an analogue of Yandex Market, which has finally become available in Ukraine. It is not yet possible to launch Google Shopping campaigns in Belarus and Kazakhstan.
The cost of creating advertising in Ads. Depends on the amount of work we have to do and starts from $100
What you need to pay us for after creating campaigns. After creating advertising campaigns, we regularly optimize and configure advertising campaigns. The cost of these works is from 15% of the advertising budget. These works allow you to add all the necessary negative words in 3-6 months, as well as make changes that will allow you to weed out non-target visitors to the maximum and significantly increase the number of targeted transitions.
Average cost of creation and average monthly budget for Google Ads. At the moment, the statistics of the advertising campaigns that we conduct are as follows: the average cost of creation is $170, the average monthly budget is $1000.
- Regular (daily or weekly) performance monitoring.
- Extension of the semantic core - the list of promoted queries.
- Adding non-targeted search queries to negative keywords.
- Testing different types of ads and advertising channels.
- Optimization of transition costs.
- Analysis of advertising campaign results.
Stages of launching an advertising campaign
Briefing
First stage
Contract. Prepayment
Second stage
Creating advertising campaigns
Third stage
Report for the client. Certificate of completed work
Fourth stage
Reviews from our clients
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I had experience collaborating with another company to promote a website and set up campaigns in context. There was no result even for six months. When collaborating with SEO-Room, I saw a difference after the first month of their work. I would like to express my gratitude for the provision of effective services for SEO optimization and website promotion, for the high-quality setup of an advertising campaign in Google Ads. Another pleasant aspect of cooperation is professional customer support, which quickly provides answers and solves my problems
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