Creating and advertising a website FAQ

Navigation through article content:

1. Which Do you need a website: with a template or unique design, on a platform or on a builder?
2. How much does it cost to make a website?
3. What is the minimum budget to start a project?
4. With what type of online advertising should you start with: SEO or Google Ads?
5. What is the price for Google Ads?
6. When to start SEO optimization and website promotion?
7. Why do you need website promotion on Google?
8. What is the price of website promotion?



We assume that you are starting to read this article with the thoughts: “I wonder, will I find answers to my questions in the article or will there again be superficial information without practical use?”.
We will surprise you and get straight to the point: we will announce the top FAQs from our clients and the answers to them!
Ready? Then brew some tea or coffee and let's get started!

Where to start, what kind of website do I need, what budget do I need?

You need to start with market analysis. If you have been working in this field for a long time, but decided to open an Internet direction, then you can skip this paragraph. If you just want to open your own business, then you must be sure of its profitability. No advertising agency will be able to analyze competitors on the Internet and say whether your business will be profitable. After all, this depends on many factors, including not only the quality of the website, content and advertising campaigns, but also the qualifications of your employees, the level of competition, competitive prices for your services and goods, etc.

Which website do you need: with a template or unique design, on a platform or on a builder?

It all depends on your budget and goals. If your budget is almost unlimited and you are confident in the success of your business, then you need to create a website on a CMS with a unique design. If you are not confident in the success of your business or your budget is limited, then you should choose creating a website on a template or platform (for example, Shop-Express or Prom.ua). If your business is selling services, then site-builder (for example, Tilda) is the best option.

We have slightly reduced the number of criteria which affect the price of site creation. We have discarded the following parameters:

• Time frame for achieving the task. The faster, the more expensive.
• The influence of competition in the topic. The more competition, the more expensive.
• Theme of the selected business. In the premium segments, you won’t be able to launch a business with a poor website.

How much does it cost to make a website?

The cost of creating a website depends on what kind of website you want to create.
Approximate minimum price for creating a turnkey website:

• site on a platform (Shop-Express or Prom.ua) - from $300;
• site on a template - from $500;
• site on site-builder - from $600;
• website with a unique design: landing page from $1000, online store from $2000.

In the cost of creating a website, we included the cost of filling the site with content ($100) and other expenses (payment for hosting, domain name for a year $70). You will also need to spend money or carry out site support tasks by yourself: filling it with new products, adding news, articles, promotions, etc.

What is the minimum budget to start a project?

The minimum budget is the sum of budgets for creating a website, filling it, launching an advertising campaign and other related expenses until your business reaches the break-even point: when income completely covers all your costs.
Minimum budget = $1000.

• website creation on the platform - from $300;
• creation of an advertising campaign in Ads - from $200;
• site advertising budget for the first month - from $400;
• additional expenses - from $100.

If you create a website with a unique design and if it is an online store (for selling goods), and not a landing page (for selling services), then the budget size will be = $3300.

• creation of an online store website with a unique design on a CMS (Opencart, Vamshop, Wordpress, etc.) - from $2000;
• creation of an advertising campaign in Ads - from $300;
• advertising budget for the first month - from $800;
• additional expenses - from $200.

Which type of online advertising should you start with: SEO or Google Ads?

Main channels (sources) of website advertising on the Internet:

• Pay-to-click (PPC) advertising in Google Ads
• SEO and website promotion in free (organic) Google search.

You need to start with PPC advertising in Google Ads. Because:

1. Creation and launch of advertising will take place in 3-5 working days.
2. Immediately after the start of advertising, you will begin to receive requests and orders.
3. Statistics of conversion (selling) search queries will be very helpful when starting work on website promotion.

What is the price of Google Ads, what is the cost of creating campaigns and what is the cost of ordering?

The cost of Google contextual advertising consists of:

• prices for creating advertising campaigns - payment for advertising agency services. From $200.
• cost per click, i.e. directly the budget of the advertising campaign - payment to the Google system. From $10, on average, per order.
• expenses for monthly work on optimization and support of advertising campaigns - payment for advertising agency services. From $100 per month.

Minimum advertising budget in Google Ads:

• in the first month 200$+10$*30=500$
• in the second month and further 100$+10$*30=400$

When to start SEO optimization and website promotion?

If you are confident in the success of your business, then internal site optimization should be performed immediately after the site is launched. If you are not sure and want to check the effectiveness first, then one-time site optimization work should begin a month after the launch of an advertising campaign in Google Ads.

With low competition, site optimization work may be enough to ensure that the site is in the first place in Google searche results. If there is competition, and this is mostly the case, then in addition to one-time work, you will also need to carry out monthly work to promote the site. Promotion of a new website should begin no earlier than 3 months after its creation, because during this time, the site is still in the Google sandbox and its positions in search results will be lowered by the system.

Why do you need website promotion on Google?

Website promotion on Google is necessary for several reasons:

• This is a separate source of advertising. If you don’t do it, then you will simply lose a significant part of the traffic. Competitors will be happy with this decision.))
• This traffic source, after a certain time, can bring orders cheaper than Google Ads.
• High website rankings in Google search results add trust to your business from customers.

But the results from website promotion work come in 2-4 months. This means that you will invest 2-4 months in this one-way advertising channel. Therefore, you should start promoting your site only if you have decided to stay in the topic for a long time and become a serious player!

Promoting a website in Google yourself is theoretically possible, but in practice this task is an order of magnitude more difficult than overhauling an engine your car, therefore it will require over 100 hours of training and, most importantly, practice. You will need to learn and master promotion with eternal links and behavioral factors, rules for writing meta tags title and description, correct spelling unique SEO text and many other incomprehensible phrases))

What is the price of website promotion?

The cost of site promotion per month depends on a large number of indicators. Minimum cost $200 per month. The more promotion work is done, the faster the site will rise in Google searches. The minimum amount of work for website promotion should include the following tasks:

• buy SEO links: eternal, crowd and social signals.
• place texts on the site: on category or product pages; articles, news or promotions.
• conduct a site analysis using Search Console and special SEO software, fix identified errors.
• carry out work on “white hat SEO”.

Conclusions
Now you know the answers to the most popular questions! We hope this will help you create and set up a successful business on the Internet and avoid mistakes when advertising a website. Remember a simple rule: if you want to get a good result, turn to professionals!