How to write SEO text correctly

To understand what writing SEO texts for a website is, you need to familiarize yourself with the definition of the terms copywriting and rewriting.
Wikipedia offers the following interpretation of these terms:

Correct writing of unique texts for a website is the creation of new unique text for a promoted website page through copywriting or rewriting in order to improve the site’s position in search results. An SEO optimizer is responsible for drawing up technical specifications for such texts. Based on search query statistics and analysis of competitors' websites, the optimizer selects a list of keywords that must be present in the text. Then the task is transferred to the copywriter. After writing the text, the copywriter returns the text to the optimizer to add HTML tags, headings (h1, h2, h3) and add links to other pages of the site in order to improve linking.

Well-written SEO text is not just a collection of keywords, but content that actually helps the user and simultaneously improves the site's search ranking.

How to write SEO texts

Basic requirements for SEO texts:

• They must be unique
• They must have the correct heading structure h1-h3
• They should use bulleted or numbered lists

Texts must be unique

Modern search engine algorithms are able to analyze the uniqueness of texts. If you decide to copy and place on your website text that is already in the search engine index, this will not give any positive result. On the contrary, your site may fall under the filter of search engines and feel sanctions for posting non-unique texts in the form of exclusion of the page with this text from search results. The best option, when carrying out SEO site optimization, would be to use texts that are more than 95% unique. Placing unique texts has a positive effect on the growth of pages in search results.

How to check the uniqueness of text

There are many services on the Internet for checking the uniqueness of text. Here are some of them:

• https://content-watch.ru/text/ - the fastest verification mechanism, there is a limit on the number of free checks
• https://advego.com/plagiatus/ - slow, but the most accurate verification mechanism, there is a limit on the number of free checks

Correct structure of headings h1, h2, h3

The use of headings when writing text is liked not only by search engines, but also by people. With them, the text becomes more readable.

Let's give an example of the correct use of headings when writing text for a website. The optimal length of SEO text is approximately 2500 characters. In this text:

• h1 header must be used 1 time
• h2 heading should be used 1-2 times
• h3 heading should be used 1-2 times

Lists should be used in SEO text

Structure your text. Because readability equals SEO effectiveness.
Use:

• short paragraphs (2-4 lines);
• lists and subheadings;
• bold highlighting of key phrases;
• inserts with benefits, prices, photos, or videos.

The use of bulleted and numbered lists improves the site's results in search results, and also improves readability by highlighting the list of items listed for the visitor.

That’s why articles like “10 popular tips” or “5 mistakes when buying” are very popular on news sites. Promotion of such articles on the site becomes easier/cheaper.

11 important rules for writing texts for a website

• Add pictures or photographs to the text of the article. They improve the perception of the article by visitors. It is advisable to use unique pictures.
• The text in the H1 header should contain the most high-frequency queries.
• The text must be more than 2500 characters.
• Don’t forget to include thematic links within the text.
• Create compelling and truthful headlines. The title of the article must fully correspond to the content of the text. Heading length no more than 70 characters.
• Key phrases should be highlighted with the strong tag only for ease of reading the text. Now search engines fine for excessive use of such tags.
• Do not write the text as a “solid canvas”. Divide the text into paragraphs of 3-4 sentences. Clients practically do not read large fragments of text.
• It is worth choosing styles and fonts that are easy to read. Do not use beautiful but unreadable fonts.
• Before writing texts, look at how they are written on your competitors’ websites.
• Don't repeat keywords too often. Use synonyms as well as relevant LSI phrases
• Avoid grammatical and syntax errors.

General Tips for Writing Good Text

Write in a "live" language for people

Google has long been evaluating user behavior: if they read to the end, the page grows.
Write simply and naturally, avoid fluff:

• ❌ "Our company offers high-quality ceiling sales services."
• ✅ "We manufacture and install Grilyato ceilings, which last 15+ years and give the office a stylish look."

Add links and a call to action

Insert:

• 1–2 internal links to other relevant pages;
• 1 external link to a high-ranking page (per source or certificate);
• and CPA call: “Check the price” / “Leave a request.”

Optimal text volume in characters without spaces (sbp)

• Category page - 2000–3000 characters;
• Product - 800–1500 characters;
• Article/blog - 5000+ characters.

Conclusion - order SEO text from professionals

In this article we tried to describe the main nuances in professional writing. For some terms and points described in the article, you can create an additional article, the information on the topic about internal site optimization! Therefore, we recommend saving your money and time and ordering the writing of the required number of SEO texts from specialists in this field!

Do you want to see the rapid growth of your new website in the top search engines?
Then order website promotion now!