Google Ranking Factors

Google Ranking Factors in 2024


The article tried to name all the factors that affect the position of a site in Google search results. For ease of perception, they are divided into 10 groups. The information is provided in a purely technical form. It will be clear to professionals, and it will be clear to customers, that the Google formula that determines the position of a site consists of approximately 200 different variables.

Many clients ask us: “What determines the site’s position in Google search results?” We could not ignore this request and prepared an article-answer!))

Domain factors

  • Domain age.
  • The presence of a keyword in the domain name.
  • The keyword comes first in the domain name.
  • The presence of a keyword in the subdomain.
  • Domain name history.
  • Exact match of domain name and keyword.
  • Open or hidden whois.
  • Whois owner with penalty.
  • Domain name extensions by country.

Page-level factors

  • The presence of a keyword in the Title.
  • Title begins with a keyword.
  • The keyword is in the Description.
  • The keyword is in H1.
  • Keyword is the most frequently used word in a document.
  • Content size.
  • Keyword density.
  • LSI keywords in the text.
  • LSI in Title and Description.
  • Amount of content.
  • Pagespeed.
  • Duplicate content.
  • Rel canonical.
  • Image optimization.
  • Frequency of site updates.
  • Amplitude of changes on the site.
  • Keyword in H2 and H3.
  • Keyword order.
  • Quality of outgoing links.
  • Subject of outgoing links.
  • Grammar and spelling
  • Useful supporting content.
  • Number of outgoing links.
  • Availability of videos and images.
  • Number of incoming links from other pages on the site.
  • The quality of internal links to this page.
  • Broken links.
  • Page readability level.
  • Affiliated links.
  • html errors.
  • Length of URL.
  • URL path.
  • Nesting level.
  • Keyword in URL.
  • Bulleted and numbered lists.
  • Page priority in the sitemap.
  • Too many outgoing links.
  • The quality of other keywords on the page.
  • Page age.
  • Usability.
  • Parked domains.
  • Useful content.

Site-level factors

  • Unique content.
  • Contacts page.
  • Domain trust / trust rank.
  • Site architecture.
  • Site update.
  • Number of pages.
  • Presence of a site map.
  • Site access time.
  • Server location.
  • SSL certificate.
  • Duplicate meta tags.
  • Bread crumbs.
  • Pagespeed for mobile. devices.
  • You tube.
  • Usability.
  • Using Analytics and Webmaster Tools
  • User reviews on the site.

Backlink factors

  • Donor domain age.
  • Number of referring domains.
  • Number of links from different IPs.
  • Number of referring pages.
  • Availability of links from pictures.
  • Links from .gov domains.
  • PR donor page.
  • Domain authority of the donor.
  • Crowd links.
  • Social links.
  • Links from bad social networks. pages.
  • Guest posts.
  • Links to the main page.
  • Nofollow links.
  • Variety of links.
  • Sponsored links or links with similar surrounding text.
  • Contextual links.
  • Excessive number of 301 redirects to the page.
  • Link anchors.
  • Internal link anchors.
  • Title of the page with an external link.
  • Country of the referring domain.
  • Link location in the content.
  • Link location on the page.
  • Nesting level of the donor page.
  • Text around the anchor.
  • The presence of a keyword in the Title of the donor page.
  • Positive trend of increasing links.
  • Negative link growth rate.
  • Links from authoritative sites.
  • Links to/from Wikipedia.
  • Co-occurrences.
  • External link age.
  • The ratio of links from live sites and sites with links.
  • Natural link profile.
  • User-created links.
  • 301 links.
  • and microformats.
  • Links from sites in DMOZ.
  • Links from sites in Yahoo.
  • Number of external links from the donor page.
  • Links from forums.
  • Number of words in anchor.
  • Quality of donor page content.
  • End-to-end links.

User interaction - behavioral factors

  • CTR of pages with an organic keyword.
  • Bounce rate.
  • Direct traffic.
  • Repeated traffic.
  • Blocked sites.
  • Chrome Bookmarks.
  • Number of comments on Google+.
  • Time spent on the site.

Google Search Algorithm Rules

  • Visitor search history.
  • History of the visitor’s transitions on the Internet.
  • Geo targeting.
  • Safe search.
  • Google+ circles.
  • Local search.
  • Advantages of a big brand.
  • Shopping results.
  • Image results.
  • Single site as a result of search results by brand.

Social signals

  • Number of tweets.
  • The authority of the accounts from which they tweet.
  • Number of Facebook likes.
  • Authority of Facebook accounts.
  • Number of advantages in Google+.
  • The authority of Google+ accounts.
  • Pinterest Pins.
  • Voting on social file sharing sites.
  • Verified authorship on Google+.
  • Relevance of social media signals.
  • Level of social signals site.

Brand signals

  • Branded anchor texts.
  • Branded search.
  • The site has a Facebook page with likes.
  • The site has a Twitter account with followers.
  • Official website page on Linkedin.
  • Legitimacy of social. accounts.
  • Brand mentions on news sites.
  • Co-citation.
  • Number of RSS subscribers.
  • Having a real location on Google+.

Spam on the site

  • Panda filter.
  • Links to bad sites.
  • Redirects.
  • Site re-optimization.
  • Re-optimizing the page.
  • Advertising at the top of the site.
  • Hidden links.
  • Affiliate sites.
  • Auto-generated content.
  • IP address marked as spam.
  • Spam in meta tags.

Off-page webspam

  • Unnatural influx of links.
  • Penguin fine.
  • Link profile with a large number of low-level links.
  • Relevance of referring domains.
  • Warning for unnatural link growth.
  • Links from the same IP.
  • Poisonous anchor text.
  • Manual sanctions.
  • Google sandbox.
  • Selling links.


We hope that the experts learned something new, or remembered long-forgotten information that is worth using!

Dear customers, if you have the patience to read to the end, or at least scroll to the end, then you understand that it is better to save your money and time and and from specialists in this field!

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