Work plan for website promotion for 5+ months

To conduct a site audit we will need access:

• FTP site;
• site administrator access;
• access to the site database;
• You may need access from your hosting.

By agreement with the client, we analyze the project’s business model and resource topics where the target clients are located.

Based on search engine statistics, we create a list of target phrases for which the site will be promoted in search engines and distribute them among the site pages.

By agreement with the client, we expand the semantic core: we add new pages to the site to promote target phrases on them that are impossible or impractical to promote on existing pages.

• Analyze the current page meta tags (Title, Description).
• Create new meta tags according to the created semantic core.
• We check existing texts for uniqueness and create technical specifications for writing new texts.
• We correct the structure of headings (H-tags) on pages.
• Add captions to pictures.

Registration and connection of sites to tools for webmasters: Google Search Console and Yandex Webmaster.

Installing Google Analytics and Yandex Metrica counters.

Analysis of site visibility in search engines.

Fixing duplicate pages and setting the canonical tag.

Cleaning up page source code.

Making changes to robots.txt and creating the correct xml and html sitemap.

Making changes to the CNC and creating correct html page paths.

Creating correct page linking taking into account the created SEO core.

Register your site in Google My Business.

By agreement with the client, we carry out:

• fixing broken links;
• creating “breadcrumbs”;
• We test the site to improve the usability of pages.

Checking the external link mass.

We are developing a scheme for increasing external link mass.

The client is granted access:

• from the Google Analytics system. You will be able to view all the statistics on the site: traffic statistics, traffic and conversion sources, and much more. We set up tracking of goals and events.
• from the TopVisor system for daily reading of positions in selected regions using Yandex and Google. You will be able to compare positions with competitors, view the history of keyword positions, and receive position reports for any date (date comparison, period comparison).