Work plan for website promotion for 5+ months

Work plan for website promotion for the fifth month and beyond

2073

In this article we will describe the work plan for and . Here you will see a timeline of tasks performed, as well as the types of reports that the client receives.

Website promotion plan for the first month

Starting work on the project


Getting access

To conduct a site audit we will need access:

  • FTP site;
  • site administrator access;
  • access to the site database;
  • You may need access from your hosting.

By agreement with the client, we analyze the project’s business model and resource topics where the target clients are located.

Creating an SEO core (semantic core) of the site


Selecting which phrases and which pages will be promoted

Based on search engine statistics, we create a list of target phrases for which the site will be promoted in search engines and distribute them among the site pages.

By agreement with the client, we expand the semantic core: we add new pages to the site to promote target phrases on them that are impossible or impractical to promote on existing pages.

Checking and correcting information on the site


We analyze the site and make the necessary changes
  • Analyze the current page meta tags (Title, Description).
  • Create new meta tags according to the created semantic core.
  • We check existing texts for uniqueness and create technical specifications for writing new texts.
  • We correct the structure of headings (H-tags) on pages.
  • Add captions to pictures.

Installing counters on the site


Google Analytics and Search Console, Yandex Webmaster

Registration and connection of sites to tools for webmasters: Google Search Console and Yandex Webmaster.

Installing Google Analytics and Yandex Metrica counters.

Primary SEO optimization of the site


Technical corrections

Analysis of site visibility in search engines.

Fixing duplicate pages and setting the canonical tag.

Cleaning up page source code.

Making changes to robots.txt and creating the correct xml and html sitemap.

Making changes to the CNC and creating correct html page paths.

Creating correct page linking taking into account the created SEO core.

Register your site in Google My Business.

By agreement with the client, we carry out:

  • fixing broken links;
  • creating “breadcrumbs”;
  • We test the site to improve the usability of pages.

Checking external factors for website promotion


Checking existing and planning new external links

Checking the external link mass.

We are developing a scheme for increasing external link mass.

Providing statistics to the client


Google Analytics and TopVisor

The client is granted access:

  • from the Google Analytics system. You will be able to view all the statistics on the site: traffic statistics, traffic and conversion sources, and much more. We set up tracking of goals and events.
  • from the TopVisor system for daily reading of positions in selected regions using Yandex and Google. You will be able to compare positions with competitors, view the history of keyword positions, and receive position reports for any date (date comparison, period comparison).

Work plan for website promotion for the second month

Internal work to promote the site


We write SEO texts

on promoted pages according to the developed plan.

Planning and writing SEO articles to promote low-frequency queries.

By agreement with the client, we carry out work to improve the usability of the site.

External work to promote the site


Placement of eternal and crowd links
Building external link mass () according to the developed plan./p>

Work plan for website promotion for the third month

Internal work on website promotion


We write SEO texts and articles, set up automatic content growth

Writing, optimization and placement of SEO texts on promoted pages according to the developed plan.

Writing SEO articles to promote low-frequency queries.

By agreement with the client, we set up a system to increase the number of reviews or comments on the site.

External work to promote the site


Placement of eternal and crowd links

Increasing external link mass (purchase of links) according to the developed plan.

Work plan for website promotion for the fourth month

Internal work to promote the site


We write SEO texts, articles and FAQs, analyze the content of competitors

Writing, optimization and placement of SEO texts on promoted pages according to the developed plan.

Writing SEO articles to promote low-frequency queries.

Placing FAQ on key pages.

Analysis of site positions and content of competitors’ sites, making changes to meta tags and texts.

External work to promote the site


Placement of eternal and crowd links

Increasing external link mass according to the developed plan.

Analysis of the external link mass of competitors' sites. Making the necessary adjustments to the link building plan.

Work plan for website promotion for the fifth month and beyond

Internal work on website promotion


We write SEO texts, articles and FAQs, expand the SEO core, add useful functionality

Analysis of the semantic core of competitors' websites.

Expanding the list of promoted queries.

Writing SEO articles to promote new low-frequency queries.

Placing FAQ on key pages.

Analysis of the content of competitors’ websites, making changes to meta tags, texts, adding new functionality that increases behavioral factors.

External work to promote the site


Placing eternal and crowd links, planning a strategy for the growth of external links

Increasing external link mass to pages for which the promoted queries are almost at the top.

Planning a further link building strategy.

We achieve growth in targeted traffic through a smooth increase in link mass, regular improvements to the site and analysis of competitors' sites.

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