Decoding advertising terms and abbreviations in internet marketing

You are interested in website advertising on the Internet, but in all commercial offers from advertising agencies there are many advertising terms and abbreviations that are not clear. And when searching in Google, several possible decodings appear. Then this dictionary article is especially for you!

General terms and abbreviations

• USP (Unique Selling Proposition) - USP (unique selling proposition).
• KPI (Key Performance Indicator) - key performance indicators.
• ROI (Return on Investment) - Return on investment, an indicator of the effectiveness of advertising costs.
• URL (Uniform Resource Locator) - the address of a resource on the Internet.
• CRM (Customer Relationship Management) - a customer management system.
• CPC (Cost Per Click) - cost per click.
• CPM (Cost Per Mille) - cost per thousand impressions.
• CTR (Click-Through Rate) - the percentage of users who clicked on your link after viewing it.
• CPA (Cost Per Action) – cost per action (e.g. registration).
• CPL (Cost Per Lead) – cost per lead (customer contact information).
• CPV (Cost Per View) – cost per view.
• CAC (Customer Acquisition Cost) – cost of customer acquisition.
• LTV (Lifetime Value) – customer lifetime value.
• DMP (Data Management Platform) – data management platform.
• ATL (Above The Line) – traditional media (television, radio, outdoor advertising).
• BTL (Below The Line) – indirect advertising (promotions, events).
• TTL (Through The Line) – integrated approach, combination of ATL and BTL.

Digital Advertising and Marketing

• SEO (Search Engine Optimization) – search engine optimization.<.li>
• SEM (Search Engine Marketing) - Search engine marketing, includes both SEO and paid promotion methods.
• Website promotion – a set of external and internal work on the site to improve its position in search results.
• SMM (Social Media Marketing) - Marketing in social networks, the use of platforms for promoting content and interacting with the audience.
• PPC (Pay Per Click) - An online advertising model in which the advertiser pays for each click on the ad.
• RTB (Real-Time Bidding) – a real-time auction for buying advertising.
• Retargeting – repeated display of advertising to users who have already interacted with the brand.
• AdSense – Google advertising platform for website monetization.
• AdWords (Google Ads) – Google advertising system.
• CTA (Call To Action) – call to action.
• Content Strategy – strategy for working with content.
• Native Advertising – native advertising (organically integrated into content).
• UGC (User-Generated Content) – content created by users.

SEO Terms

• SERP (Search Engine Results Page) - Search engine results page where search results are displayed.
• Keyword - A word or phrase that users use to search for information in search engines.
• CF - Citation Flow. A domain evaluation parameter based on the number of backlinks and mentions according to majestic.com.
• TF - Trust Flow. A site evaluation based on the quality of the link mass according to majestic.com. The more, the better.
• DR - Domain Rank - an evaluation of the site's authority based on the quality of the link mass according to Ahrefs.com. The more, the better. The parameter does not apply to subdomains.
• Moz DA - Domain Authority— authority (trust) according to moz.com. Measured from 1 to 100.
• UR - URL Rating, shows the authority of a specific page based on the quality of the link mass according to Ahrefs.com.
• Organic traffic - traffic from free search.
• Anchor - HTML link text.
• Backlink - a link to a site from third-party sites.
• On-page SEO - Optimization of elements on the site itself, such as content, headings, and meta tags.
• Off-page SEO - Optimization outside the site, including creating backlinks and working with social networks.
• Crawl - The process by which search engine robots crawl web pages for indexing.
• Indexing - The process of adding web pages to a search engine's database after they have been crawled.
• Alt Text - Description of images for search engines and users with disabilities.
• Meta Tags - Tags in HTML code that provide information about the page, such as the title and description
• HF, MF and LF queries - High Frequency, Medium Frequency and Low Frequency queries.
• Donor sites - sites that host a link leading to the promoted site.

Other terms

• Brand Awareness - brand recognition.
• Lead Generation - attracting potential customers.
• Engagement Rate - engagement rate.
• Influencer Marketing - promotion through opinion leaders.
• Affiliate Marketing - affiliate marketing.
• Programmatic Advertising - automated advertising purchase.
• A/B Testing - testing two advertising options or pages.
• Geotargeting – location-based targeting.

We hope that you have found the explanation of the term you are looking for in this article. If something is still missing or you want a more detailed explanation, then write about it in messengers or to our email.