Why SEO optimization is needed when creating a website
21.10.2021
2510

Many clients do not understand why it is necessary to carry out SEO optimization of a website during its development and creation. "Most website owners optimize existing websites right before they start promoting them and feel good about it," they think.
Our goal is to show you the main reasons why you should do SEO website optimization during its development and creation.
Saving money
It's cheaper this way, before optimizing an existing website, you need to do serious analytics of hundreds of parameters. You will have to pay for it.
Optimal SEO
When optimizing an existing website, it is not always possible to implement all the requirements of search engines.
Quick result
Indexing edits to an existing website takes more time. On a new website, it is easier to create a structure that best matches the SEO core.
It is for these reasons that it is so important to conduct SEO optimization at the stage of website creation, and not later. Optimization can be compared to making a deposit in a bank - the earlier you make a deposit, the more money you will receive in interest.
Why do you need to do SEO website optimization
- An optimized website brings profit! In many low-competition topics, website optimization alone is enough to bring it to the top of search engines. Even if your topic is competitive, optimization will increase the amount of traffic to your site.
- An optimized website quickly gets to the top! Many clients create their websites because someone told them that this is enough to make a profit. But this is not true. A website without advertising and initial optimization will most likely not bring in any clicks at all.
- The results from website promotion will be better! Without internal site optimization external promotion it is highly not recommended to start. After all, the money spent will bring only a small part of the result that could have been achieved with optimization.
Why is SEO optimization needed already at the development stage?
Integration of SEO approaches at the site creation stage ensures:
- Resource compliance with search engine requirements and user expectations.
- Fast page loading and adaptability for mobile devices.
- Correct display of the site structure and convenient navigation.
- Minimization of errors that can be expensive in the future - both in terms of finances and reputation.
Does a new site need basic optimization? site?
Absolutely!
Basic SEO optimization allows a resource to confidently start on the Internet. Without it, a new site will remain "invisible" for search engines for a long time, and, therefore, for the audience.
Important points of basic optimization:
- Correct implementation of structured data.
- Development of correct internal linking.
- Thoughtful page architecture.
This work improves navigation convenience, facilitates indexing and reduces the risk of losing positions in the future.
The main stages of SEO at the stage of website creation
- Market and competitor analysis
Understanding the market situation and competitors' actions helps to form a competent promotion strategy and avoid their mistakes. - Collecting semantic core
Selection of key queries of varying frequency ensures coverage of a wide audience. Semantic structure affects content and navigation planning. - Designing the website structure
Developing a convenient and logical architecture improves user experience and accelerates promotion. The main thing is to provide both Desktop and Mobile convenience. - Technical optimization
Configuration:
- robots.txt and sitemap.xml files,
- 301 redirects,
- eliminating broken links,
- accelerating page loading,
- adaptation for mobile devices.
These elements are critical for the correct operation of the site and its high positions in search. - Working with content
Quality content is the foundation of success:
- Organic introduction of keywords.
- Thoughtful structure of H1–H6 headings.
- Optimization of title and description meta tags.
It is important to maintain a balance between the interests of users and the requirements of search engines, avoiding over-optimization of texts. - Checking and analysis
After launch, it is necessary to regularly monitor:
- positions for key queries,
- traffic,
- behavioral factors,
- conversion.
Web analytics tools allow you to make timely adjustments to the website development strategy.
What additional benefits does early SEO optimization provide?
Focus on promotion from the first days:
A competent SEO strategy eliminates technical and structural obstacles even before the site is released.
Saving time and budget:
There is no need to redesign the site after launch, eliminate gross errors and rebuild indexing.
Simplifying scaling:
Proper architecture and SEO infrastructure allow you to quickly launch new sections, landing pages and expand the site without losing quality.
Increasing user loyalty:
Fast loading, easy navigation and resource adaptability directly affect visitor satisfaction, increasing the likelihood of conversion.
Early SEO optimization turns the site not just into a beautiful showcase, but into a full-fledged working tool for attracting the target audience and growing the business. This is an investment that will definitely pay off - due to accelerated promotion, minimizing errors and maximum commercial effect.
To summarize
Ignoring SEO optimization at the start leads to difficult indexing, poor visibility in search results and increased costs for error correction. In today's digital world, launching a website without basic SEO optimization is like building a house without a solid foundation. Proper SEO work begins long before the site appears online — at the planning stage. It is early optimization that allows you not only to create a user-friendly resource, but also to lay the foundation for its effective promotion in search engines.